“We got the license” doesn’t mean “we’re ready to launch.” Go-live readiness means your controls work, your teams know the playbooks, and your vendors are aligned. This checklist helps operators prevent day-one failures that trigger regulator scrutiny or PSP holds.
Legal and licensing
- Confirm product scope, markets, and brand approvals
- Publish correct license disclosures and operator details
- Terms, privacy, and bonus terms aligned with operations
Compliance and risk
- KYC gates tested end-to-end
- Sanctions/PEP screening working with logging
- Transaction monitoring alerts tested
- Responsible gambling tools visible and enforceable
Payments and finance
- PSP settlement and reconciliation tested
- Chargeback playbook and evidence collection ready
- Manual credit approvals and audit logs enforced
Marketing and affiliates
- Affiliate terms signed and monitoring routine scheduled
- Geo-targeting controls applied to campaigns
- Suppression lists in CRM for excluded/vulnerable players
Bottom line: A compliant launch is rehearsed. Test controls, document evidence, and train teams so your first audit is boring—in the best possible way.
